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Image Relay Will Save You Valuable Time and Money

Too often digital assets are scattered between FTP sites, vendors, personal computers, email attachments and network drives, a situation that can waste hours of your time as you struggle to decipher a past employee’s naming convention or folder structure.

With Image Relay, your organization will save valuable time and money by creating one centralized archive to search, categorize, upload and download all of your digital assets. By establishing a protocol for content creation, naming conventions, and meta-data, you will realize immediate competitive advantages and more efficient workflows, which will in turn yield significant cost savings overall.

  • Without a digital asset management system, 1 of every 10 hours is spent searching for digital assets! With just ten employees, this adds up to 2,080 hours per year WASTED. This alone can cost or save a small business $50,000 a year.
  • Overnight delivery is expensive, international overnight delivery is a fortune. We have seen clients save well over $10,000 per year in shipping costs alone.
  • Product launches are expedited with the instant delivery of all sales materials to your dealers and sales reps worldwide. The quicker your product reaches its market the more your company saves and the greater advantage you maintain over your competitors.

Industry Studies show how DAM can build your bottom line:

Recent studies of the Digital Asset Management (DAM) industry – by Gistics, a digital think tank for market making – are excerpted here. They provide an accurate overview of the costs/benefits value of DAM.:

“With sudden clarity and alarm, management can see inefficient workflows and processes and call for corrective action. As a result, many firms now pursue an aggressive strategy of outsourcing inefficient, non-core activities and processes.”

Laws Of ROI For Information Technology

A comprehensive 10-year survey by GISTICS of IT projects, their costs, and their payback reveals that a financial analysis of a small set of worker activities automated by technology can often justify an entire DAM deployment’s costs from direct cost savings and eefficiency gains in the first 12 months of operation.

“A marketing services platform simultaneously accomplishes two business ends: faster cycle time for the delivery of marketing services and lower costs realized through labor reductions and fewer external expenses.”

“The most common strategic business objectives cited as motivation for the implementation of enterprise DAM systems include:

  1. Speed-to-market—more rapidly assemble the requisite content for new product introductions and integrated marketing campaigns;
  2. Brand consistency—ensure that all channels of customer interaction project a correct and consistently branded customer experience; and
  3. Increased marketing effectiveness—enable marketing professionals to spend more time on strategic and creative activities, rather than searching for, or responding to requests for, marketing content. Beyond these growth-oriented objectives, DAM simply saves money in numerous ways. For example, by enabling the frequent re-use of approved marketing assets, companies can eliminate redundant activities such as photo shoots intended to re-create marketing assets already available elsewhere.”

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