First, we passed the B Impact Assessment, which evaluates a company’s environmental impact, financial transparency, worker compensation, and many other attributes. The assessment is structured in four sections: Governance, Workers, Community, and Environment and is audited by the nonprofit B Lab. We also met the legal requirements for B Corp certification, which allows Image Relay to act in the interest of all stakeholders (i.e. the planet) — not just the shareholders.
It has long been understood that Corporations have a fiduciary responsibility to maximize profits for shareholders. Unfortunately, the collateral cost of this singular focus on profits has led to negative impacts on the environment, local communities, and for millions of people in the workforce. With this extra guidance capitalism can be a real force for good. We’re proud to join this global movement.