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2022/05/11

Partner Story: Why Cabot Creamery Has Stuck with Image Relay for More Than 15 Years

 

Background  

Cabot Creamery is a Vermont-based, farmer-owned dairy cooperative. In 1919, armed with the knowledge that they were stronger together, 94 Vermont farming families joined forces to form Cabot. Over 100 years later and the creamery is thriving. These days the cooperative consists of over 600 families from around New England and New York, employs more than 1,000 people and is a leader among certified B Corps. They produce some of the world’s very best cheeses and their products are consumed around the globe. Despite their success, they still aim for the same goal, “to provide for their families, give back to their communities, and produce the best cheese in the world.”

What Does Cabot Solve with Image Relay? 

More than 100 years of history, 1000+ employees, and hundreds of products mean Cabot Creamery has a tremendous amount of digital content that needs to be available anytime and anywhere… more than 148,000 assets to be specific. Cabot’s marketing and creative teams rely on Image Relay as a reliable and user-friendly organizational system to keep their digital assets safe and accessible. Beyond serving as a way to keep assets organized internally, Cabot depends on Image Relay to deliver visual content across their website in an easy to edit format. And, through 15 years of partnership, Cabot has put Image Relay to the test not just by utilizing the platform for the day-to-day but also for special projects like a company-wide rebrand in 2019 and a historical archive project. Image Relay was there to support them from start to finish with a receptive and motivated customer support team. 

“Image Relay makes sharing our digital assets among our team, partners, and vendors and posting to social media quick, safe, and easy. The price is great, the service superior, and the programming responsive and… we simply could not enhance, nor build our farmers’ brand without the team and the tools from Image Relay” – Roberta MacDonald, Former SVP of Brand Strategy

Organization 

With a large company comes a never-ending stream of new digital content; advertising, communications, messages, product photos, logos, the list truly goes on forever. Keeping all of that organized, accessible to the right people, and safe is important. Image Relay aims to be a single source of truth where you can confidently pull accurate and up-to-date content every time; keeping those metaphorical stacks of files in tidy drawers. 

Cabot is one of those big companies working hard to keep the flow of fresh content organized and shared with the right people. Roberta MacDonald, Former SVP of Brand Strategy at Cabot, described the Image Relay organization system as an “acrylic file cabinet…you can think of something and it will come to the surface”. Image Relay’s organizational tools like tags, collections, and metadata make saving, and searching, for specific assets quick and easy. 

Besides the ease of use Roberta used that analogy for another reason, “we’re an industry in transition… we’re talking about 6 decades of difference in experience with leadership who are 50+ and don’t understand the gift of these tools”. Image Relay’s user interface is designed to be intuitive for a reason. A better user experience means more efficient and effective work time… and no late-night emails from a colleague desperately searching for missing assets.  

“I really don’t think of Image Relay as a tool because it’s so ingrained in my everyday… Image Relay is a comprehensive archive of everything we’ve ever done. With the number of SKUs we have, it would be impossible to manage the imagery without Image Relay – it organizes everything.” – Rachael Keyes, Content & Communications Manager

Delivery 

Everybody knows that consistency is key. When it comes to marketing content, product information, and the likes this is even truer. Making sure your content is everywhere it needs to be, and looks good, can be a time-consuming and tedious process. But it doesn’t have to be. Cabot identified that making manual updates to images on their website was an area that was taking up a disproportionate amount of time, was leaving room for error, and needed to be streamlined. Cabot and Image Relay collaborated to connect Cabot’s website to their Image Relay account using Image Relay’s open API. The marketing team can manage assets in Image Relay and push images to the website in bulk. The API connection handles all resizing and reformatting automatically so the images fit exactly right on every page. That means the marketing team can control the website and make frequent updates without the need for a developer or spending loads of time resizing images. Plus, thanks to Image Relay’s fast Content Delivery Network those images load quickly. Site visitors get a great experience and see all of Cabot’s delicious content thanks to a high-performing site. For any business that has regularly changing or updating products, the ability to make these kinds of direct and accurate changes improves content consistency, user experience, and the effectiveness of the team behind the scenes. 

Relationship 

Image Relay has called Cabot a partner for 15+ years, no small achievement in the ever-evolving world of technology. But that partnership hasn’t lasted on a whim. Image Relay strives to offer the best support possible to ensure customers are getting the most out of every dollar spent. Roberta from Cabot shared that they are committed to Image Relay for reasons beyond the platform and its functionality. Just as important as the quality of the product is the quality of service. She remarked that Cabot is, “ never going to leave [Image Relay]. We’re really committed to the influence we’ve had and the support we know we’re going to get”. 

Continued Success 

Through Image Relay and Cabot’s long-standing partnership, Cabot has found an intuitive and effective organization tool to manage their valuable digital assets. Image Relay has allowed for improved consistency and efficiency in distributing assets, the direct connection between their Image Relay account and website being one example of that. And at the core of it, all Cabot knows they can always rely on Image Relay to go above and beyond to make sure they are receiving the best service possible.