What Is DAM Software?

DAM stands for Digital Asset Management. Sounds simple, but what does that actually mean? The first part, "Digital Asset," refers to most types of digital file types: images, videos, AI files, word documents, spreadsheets, GIFs, and more. The second part, "Management," brings in the idea of a platform that manages all these different types of assets in one place. In short, DAM software is used to efficiently and securely store, organize, manage, and share digital files across internal and external teams in organizations of all sizes. 

What Does A DAM Software Do?

Without a DAM, brands often turn to platforms like Dropbox or Google Drive, or even desktop folders, for organizing and managing digital assets. While these digital file organization solutions can work to start with, at some point the quantity of assets, and number of people who need access, will exceed the capabilities of any of these solutions.

A DAM platform is purpose-built to scale smoothly and put an end to the chaos often experienced while trying to manage digital assets. 

Here are five features that define a comprehensive DAM solution,

  • Centralized Digital Asset Storage: Organizes and stores digital assets like images, videos, documents, and other files in one accessible location.
  • Efficient Searching & Sharing: Built for easy searching and retrieval of assets using metadata, AI tags, and advanced search functions. Sharing features allow assets to be sent directly from the platform.
  • Version Control: Manages different versions of assets, ensuring that only the latest versions are available.
  • Collaboration Tools: Encourages collaboration among teams by enabling sharing, commenting, and approval workflows on digital assets.
  • Security and Permissions: Provides secure access to digital assets with customizable permission levels and user roles to control who can view, upload, edit, or share assets.
Digital asset library for a spice company.
Digital asset library for the Kinders food brand.

What Are The Benefits of DAM Software?

  • Minimizes time spent managing digital assets
  • Encourages cross-team collaboration and streamlines project timelines
  • Ensures consistent use of brand assets and maximizes asset usage through accessibility
  • Integrates with third-party applications like Canva, Adobe Creative Suite, and Shopify, to name a few
  • Provides insights into asset usage

Unified DAM + PIM

As helpful as a DAM platform is, it is often utilized by product companies that not only have digital assets to deal with but also a vast amount of product information. What do you do with all of that data to ensure its accuracy and accessibility? 

Rather than adding it to a clunky and chaotic spreadsheet, how about a purpose-built platform made to accurately handle product info and manage retail channels and is directly integrated with an award-winning DAM platform? 

Marketing Delivery from Image Relay combines PIM and DAM platform capabilities into one comprehensive solution for managing digital assets and product info side by side. This fully integrated platform streamlines your team's efforts to help make the most of your products. 

We're a leader in digital asset management for a reason

Browse our awards and reviews on G2 to discover what sets us apart from the competition in the field of digital asset management. 

Experience The Power of Marketing Delivery!

Marketing Delivery digital asset management software is purpose-built to streamline workflow and assure brand consistency from a secure, all-in-one platform. Explore PIM and DAM system plans or schedule a demo to see it for yourself. 

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