The term 'digital asset' can at times be a cause for confusion. Sometimes the term refers to various forms of online currency which tends to lead to visions of cryptic online banking or financial deals. When talking about 'digital asset management' however the term has a much more straightforward definition.
What is a digital asset? Digital assets are defined as, digital material owned by an enterprise or individual including text and digital image files such as, graphics, audio, video, and animations (Gartner's Glossary). Traditionally, people have considered digital assets to only include digital image files like photos and videos. Over the years, however, other digital files, such as documents, presentations, and spreadsheets, have begun to be included in the digital assets definition.
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