By Dan Devoe on Mon, Oct 16
Like many areas, especially rapidly evolving technological areas, nailing down an accepted definition is hard. When trying to understand the core aspects and lay out appropriate contours, there is usually a mix of conventional wisdom and common confusion.
By James Fox on Tue, Mar 07
Which departments and roles need Digital Asset Management? The short answer is, “all of them”. All organizations can benefit from enhanced information governance. Any multi-location entity, especially ones that rely on rich media, must have aspects of DAM in place. DAM adds a company-centric orga...
By Matt Piwowarski on Wed, Oct 12
Sharing files has grown in complexity over the years…. Businesses and organizations now require many different ways in which they can distribute and provide access to their brand content. Sharing is a constant throughout every aspect of business operations.
By Marianna Whitson on Tue, May 24
You can no longer manage your current wormhole of connected drives, or bank of servers in the basement. Further, no one can get access to images from outside the office. It is time to clean up, curate and migrate to a true digital asset management system.
By James Fox on Wed, Apr 06
During the process of discussing a new client’s digital asset management needs there is inevitably a parallel discussion of the systems (or non-systems!) they currently have in place. The following are some of the Digital Asset Management “horror stories” we have heard from potential clients. Nam...
By James Fox on Tue, Mar 15
What is metadata? The word may sound unfamiliar or scary to some, but to librarians it is catnip. It is information about your information. The keywords you add, and the embedded information about the file, are the file’s metadata. Without metadata, searching is not “needle in a haystack,” it is ...
By James Fox on Tue, Feb 16
Why would you want to start a file naming convention? Creating a nomenclature for your assets can allow users to quickly see basic information about the file’s contents at a glance. And, when sending a file externally, it tells the recipient more about what is in there and helps them keep track o...
By Max MacDonald on Tue, Feb 02
There are many inherent values in deploying a digital asset management (DAM) system; security, organization, syncing distributed teams, omni-channel distribution of brand assets, centralization of brand assets, ability for press and staff to self-serve thus reducing file requests, and so on.
By James Fox on Tue, Jan 19
What types of assets will your users search for? What terms will they use to find them? Is there institutional slang you use or do you rely on product names and SKUs in your work? Creating groups of high value words that come from your business practice is the first step to creating a “controlled...
By James Fox on Fri, Jan 08
You and your team increasingly work with rich media assets. These should be sourced, selected and delivered through a simple interface, in accordance with your brand guidelines. With the exponential growth of visual content, Digital Asset Management is a best practice technology.