DAM and PIM for E-Commerce Companies

Why Do E-Commerce Companies Need DAM + PIM?

Running a successful e-commerce business relies on publishing and sharing information about your business and its products and services, and over time, the amount of data this includes can really add up. Because of this, digital asset management (DAM) and product information management (PIM) systems have become more important than ever. Using both DAM and PIM for e-commerce brands is crucial to help you maintain consistent branding and accurate product information across sales channels. But juggling information between these two types of platforms can be cumbersome, which is where Image Relay comes in.

Image Relay’s Marketing Delivery combines DAM and PIM functionality into one easy-to-use Marketing Delivery platform. This comprehensive platform has brought together all of the strengths of DAM and PIM while eliminating the inefficiencies and potential errors that arise from using them separately.

How DAM for E-Commerce Brands Can Increase Sales

The DAM features of Marketing Delivery allow your company to easily store, organize, and share digital assets such as photos, graphics, and videos. Having easy access to compelling, up-to-date visuals with consistent branding can make the difference between business growth and stagnation.

Effective DAM for e-commerce companies has numerous benefits:

DAM makes sharing and collaboration simple between both team members and external partners.
Quick access to assets means a faster time to market.
Streamlined asset management increases efficiency and leaves more time to spend on growing revenue.
Better organization of assets makes it easier to boost brand recognition.

The Benefits of PIM for E-Commerce Companies

PIM makes it easier to collect, organize, manage, and distribute key information about your company's products, including item descriptions, dimensions, pricing, and SKUs. By using PIM for e-commerce brands, you can:

Provide accurate information to retailers, wholesalers, and other outlets about your products quickly and easily.
Enhance marketing efforts with fast access to product data.
Improve the customer experience by providing them with consistently accurate information.
Increase collaboration am

How Marketing Delivery Combines DAM and PIM for E-Commerce Companies

Marketing Delivery brings together the benefits of both DAM and PIM for e-commerce brands in one comprehensive platform. Whether you want a faster time to market, more reliable product descriptions, or easier collaboration between your teams, you can do it all with Marketing Delivery. Our DAM and PIM platform can even directly integrate with other popular marketing tools like Adobe Illustrator, Asana, HubSpot, and Salesforce.

When you use Marketing Delivery for your e-commerce company, you'll have access to a wide variety of features, including:

An Asset Library to store and organize all of your digital assets
A Product Hub that makes it simple and fast to locate, update, and share product information
Secure, cloud-based storage that's accessible from anywhere at any time
The ability to curate catalogs tailored to different sales partners

Book a demo now to find out how much Marketing Delivery can do for your e-commerce company!

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