In the world of fast-moving consumer goods, your marketing team needs to move fast, too. But "fast" shouldn't mean "sloppy": Using outdated graphics or sending inaccurate product information to retail partners reflects badly on your brand and can be a death sentence for your business. You need an efficient platform for digital asset management for consumer packaged goods companies like yours, and you need an effective way to handle PIM for CPG without wasting time. You need Marketing Delivery by Image Relay.
With Marketing Delivery, you won't waste time switching between DAM and PIM platforms to get all of the data you need to market your products. Our all-in-one platform combines DAM and PIM for consumer packaged goods to streamline your workflow and reduce the potential for errors. You'll have a single source of truth that's accessible by all of your team members, so everyone will always have the most up-to-date information. Our secure, cloud-based platform is accessible from anywhere, so you'll always have what you need at your fingertips, whether you're in the office or away at a convention. Customizable permissions mean that you can share specific Collections of visual assets with certain stakeholders without giving them access to your entire Asset Library. Marketing Delivery also integrates seamlessly with other tools that you use every day, like Adobe Illustrator, Basecamp, Facebook, and Marketo.
And when you use Marketing Delivery for PIM for consumer packaged goods, you won't just be making your own job easier. Our platform lets you create Catalogs of your products that are automatically formatted to meet the needs of each of your retail partners. Pull in relevant digital assets like spec sheets or product manuals and you'll be able to quickly deliver the most up-to-date information about your products to whoever needs it. When you combine product information management and digital asset management for CPG, everyone wins.
At Image Relay, we know that seeing is believing, so we'd love to show you how using Marketing Delivery can improve PIM and digital asset management for consumer packaged goods companies. Contact us today to get a free demo of Marketing Delivery and see for yourself how it can make your marketing efforts more efficient.