DAM vs. PIM: What's the Difference?

DAM vs PIM

If your company is involved with e-commerce, retail, or operates in the digital realm, you'll likely encounter the terms "Digital Asset Management" (DAM) and "Product Information Management" (PIM). Both systems are solutions for organizing the vast amounts of data associated with marketing your products across various channels. But what sets these systems apart?

What Does DAM Stand For?

DAM stands for Digital Asset Management. Sounds simple, but what does that actually mean? The first part, "Digital Asset," refers to most types of digital files: images, videos, AI files, word documents, spreadsheets, GIFs, and more. The second part, "Management," brings in the idea of a platform that manages all these different types of assets in one place. In short, a DAM is software used to efficiently and securely store, organize, manage, and share digital files across internal and external teams in organizations of all sizes.

What Are the Benefits?

Acts as a centralized file organization system, minimizing time spent managing assets
Encourages cross-team collaboration and streamlines project timelines
Ensures consistent use of brand assets and maximizes asset usage through accessibility
Integrates with third-party applications like Canva, Adobe Creative Suite, and Shopify, to name a few
Provides insights into asset usage

What Does PIM Stand For?

PIM stands for Product Information Management. Similar to a DAM, PIM is software used to collect, manage, and distribute product information to retail channels of all kinds. Product information can include anything from dimensions and ingredients to sales sheets and packaging images.

What Are The Benefits?

Centralizes product information and streamlines delivery to channels such as Shopify, Amazon, or directly to retailers
Enhances data accuracy and consistency, reducing errors and manual data entry
Facilitates collaboration between marketing, sales, and product teams through centralized and accessible data
No more spreadsheets!

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Eliminate Inefficiencies With a Unified Marketing Delivery Platform

When your brand is trying to manage marketing content, sales materials, and product information you'll often find yourself using the features of both a DAM and a PIM, then needing to switch back and forth. This creates an inefficient process that hampers productivity and unnecessarily lengthens the time it takes to complete a task. Marketing Delivery from Image Relay solves this issue by combining DAM and PIM platforms into one cohesive platform.

With Marketing Delivery, you'll be able to access all of your digital assets and product information from one easy-to-use platform and integrations like Shopify and Canva make working outside the platform seamless.

Find out for yourself how Marketing Delivery can power your brand: Book a demo today.

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