When your company exists within the realm of e-commerce, retail, or a similar industry, you'll likely come across the terms "digital asset management" (DAM) and "product information management" (PIM) quite often. Both types of systems are tools used to organize the wealth of data associated with marketing your products through various channels to your target markets. But what sets these systems apart?
Let's explore DAM vs. PIM by taking a look at what they are, the benefits they offer and, how you can enjoy the benefits of both in one comprehensive marketing delivery platform.
"DAM" stands for "digital asset management." At its core, it's a type of software that gives your company the power to store, organize, manage, find, and share digital assets from one secure location. These digital assets can include documents, presentations, images, videos, or nearly any other kind of marketing material. The purpose of a DAM platform is to ensure that the right people can always find the right assets at the right time.
Just as important as understanding what DAM is, is understanding what it's not. The terms "digital assets" and "content" are sometimes used interchangeably, and while this isn't technically wrong, it has led to some confusion about what is DAM vs. a CMS. A CMS is a content management system, and its primary purpose is to publish content, often text and media, to a specific website. The difference in DAM vs. a CMS is that DAM helps to organize and share digital assets, whereas a CMS publishes content.
Using a DAM platform can revolutionize the way that your company manages brand assets on a daily basis. Benefits of DAM platforms include:
A product information management platform, often referred to simply as a PIM, helps a company organize and distribute specific product data. This can include information such as place of origin, colors, dimensions, usage data, prices, product descriptions, and more. A PIM helps make all of this crucial product information available to all of the company's teams.
Just like a DAM platform, PIM platforms provide several advantages to businesses, including:
When you need to manage marketing materials, you'll often find yourself using both a DAM and a PIM, then needing to switch back and forth. This creates an inefficient process that hampers productivity and unnecessarily lengthens the time it takes to complete a task. Marketing Delivery from Image Relay solves this issue by combining DAM and PIM platforms into one cohesive software platform.
With Marketing Delivery from Image Relay, you'll be able to access all of your digital assets and product information from one easy-to-use platform. This marketing solution allows you to integrate your visual assets alongside your product information to ensure accuracy, quality, and consistency for all of your marketing deliverables.
Find out for yourself how Marketing Delivery can power your brand: Book a demo today.