What Is DAM?

Without a DAM, brands often turn to platforms like Dropbox or Google Drive, or even desktop folders, to try and keep their brand assets organized. While these solutions can work to start with, at some point the quantity of assets, and number of people who need access, will exceed the capabilities of any of these solutions.

DAM platforms are purpose-built to scale smoothly and put an end to the chaos often experienced while trying to manage brand assets. 

Here are five features that define a comprehensive DAM solution,

• Centralized Storage: Organizes and stores digital assets like images, videos, documents, and other files in one accessible location.
• Efficient Searching & Sharing: Built for easy searching and retrieval of assets using metadata, AI tags, and advanced search functions. Sharing features allow assets can be sent directly from the platform.
• Version Control: Manages different versions of assets, ensuring that only the latest versions are available.
• Collaboration: Encourages collaboration among teams by enabling sharing, commenting, and approval workflows on digital assets.
• Security and Permissions: Provides secure access to digital assets with customizable permission levels and user roles to control who can view, upload, edit, or share assets.

• Minimizes time spent managing assets
• Encourages cross-team collaboration and streamlines project timelines
• Ensures consistent use of brand assets and maximizes asset usage through accessibility
• Integrates with third-party applications like Canva, Adobe Creative Suite, and Shopify, to name a few
• Provides insights into asset usage