What Is PIM?

What Is Product Information Management Software?

One of the first questions that people new to retail or e-commerce marketing have is, "What is PIM?" PIM stands for product information management. It’s a term that comes up frequently in business-to-business and business-to-consumer marketing. What is product information management? Simply put, PIM is a multifaceted process of managing, organizing, and distributing product information.

Companies manage the process using PIM software, a platform created to handle the important product information needed to successfully bring a product to market. To truly understand what PIM is and what it means in terms of marketing delivery, let's look at some of its most important aspects.



What Is PIM Used For?

PIM platforms are used to ensure that different departments and stakeholders all have access to the same, accurate product information. If one team creates or updates any product data, the PIM software will automatically apply those changes for everyone accessing the data. By limiting all product information to a single source of truth, no department is ever working with incomplete or outdated information.
The types of information managed by PIM software can include:

  • Product names
  • Descriptions
  • Associated Images or Videos
  • SKUs and UPCs
  • Measurements and Weights
  • Materials/Ingredients
  • Prices
  • Place of Origin
  • And more...

What Are the Benefits of PIM?

HealthBeauty-One-Platform-RUsing a PIM platform is an effective and practical way of streamlining your product asset workflow from start to finish. Benefits of PIM include:

  • Reduced data entry time
  • Faster time to market
  • Fewer content errors
  • Brand consistency and protection
  • Improved customer experience

Why PIM Software Isn't Enough

As helpful as PIM software can be, it doesn’t usually come without its limitations. Many companies are forced to also use a digital asset management (DAM) platform in conjunction with a PIM platform. This allows them to handle digital assets such as images, videos, and other marketing materials. We say “usually” because Image Relay has solved this issue with Marketing Delivery.

Marketing Delivery from Image Relay combines PIM and DAM platform capabilities into one comprehensive solution to manage all your assets and product info side by side. This fully integrated platform streamlines your team's efforts to help make the most of your products. Want to see the Marketing Delivery platform firsthand?

Book a demo with Image Relay today!

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Marketing Delivery is purpose-built to streamline workflow and assure brand consistency from a secure, all-in-one platform. Explore PIM and DAM system plans or schedule a demo to see it for yourself.