What Is PIM?

PIM stands for Product Information Management. PIM software platforms are designed to collect, manage, and distribute product information to retail channels of all kinds. Product information can include anything from dimensions and ingredients to sales sheets and packaging images; nearly any information that is needed to successfully bring a product to market can be managed in a PIM.

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What Is PIM Used For?

PIM platforms are used to ensure that different departments and stakeholders all have access to the same, accurate product information. If one team creates or updates any product data, the PIM software will automatically apply those changes for everyone accessing the data. PIM is the smarter, more streamlined successor to the chaotic and cumbersome spreadsheet many companies rely on to keep track of valuable product data.

The types of information managed by PIM software can include:
  • Product names
  • Descriptions
  • Associated Images or Videos
  • SKUs and UPCs
  • Measurements and Weights
  • Materials/Ingredients
  • Prices
  • Place of Origin
  • And more...

What Are the Benefits of PIM?

Using a PIM platform is an effective and practical way of streamlining your product asset workflow from start to finish. Benefits of PIM include:
  • Reduced data entry time
  • Faster time to market
  • Fewer content errors
  • Brand consistency and protection
  • Improved customer experience
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Unified DAM + PIM

As helpful as a PIM can be they aren't designed to handle brand files like logos, videos, sell sheets, or Word documents. Wouldn't it be a lot easier if all of your brand's product information and digital assets lived in the same place? 

Marketing Delivery from Image Relay combines PIM and DAM platform capabilities into one comprehensive solution to manage all your assets and product info side by side. This fully integrated platform streamlines your team's efforts to help make the most of your products. 

We're a leader in our field for a reason

Browse our awards and reviews on G2 to discover what sets us apart from the competition. 

Experience The Power of Marketing Delivery!

Marketing Delivery is purpose-built to streamline workflow and assure brand consistency from a secure, all-in-one platform. Explore PIM and DAM system plans or schedule a demo to see it for yourself. 

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