Before Image Relay - A Broken DAM
Champlain College had an older dedicated cloud-based digital asset management system in place, but its poor user interface, lack of control and customization, and its unreliability (and eventual crash) led the marketing team to a last resort of storing their assets on the school’s network, local hard drives, and on DVDs. This created a nest of unorganized photography, duplicate assets, and version control issues. And because they couldn’t rely on a photo’s metadata it became the job of the designers to go searching for brand assets and imagery. Searching for a requested image could sometimes take up to half an hour.
It was a painfully slow and frustrating way to work.“In order to locate a photo or a graphic we had to rely on legacy knowledge. Trying to find images meant going on a wild goose chase. Thankfully those days are well behind us, and the designers can be much more transparent and collaborative with the rest of our team.
What They Needed - Security and Ease
Based on their previous experience, the college went on the search for a platform that was easy to customize and maintain, and that could serve the needs not only of the marketing team but the whole institution. Most importantly the new platform had to be secure and reliable. Champlain College could not worry that their assets could be lost or that a system would have constant down-time when they needed it the most.
Image Relay’s security, redundancies, and 99.9%+ uptime convinced Champlain College that they would not have to worry about the problems that affected their previous system. Champlain also needed an easy-to-use system so that a large community of users could find what they needed, when they needed it. Something that required a lot of user training or complicated user management would not suffice. That made Image Relay’s award-winning intuitive design attractive.
The Results
