What Is A Digital Asset?

Digital Asset Definition

The digital assets definition encompasses anything that can be stored digitally and is valuable to a business or organization. Digital assets include a lot of the media you come across after even a few minutes on the Internet, especially social media. Examples of digital assets include:

•    Photos
•    Social media graphics
•    Logos
•    Videos
•    Infographics
•    Podcasts
•    Memes
•    GIFs
•    Music files
The digital assets definition is intentionally broad because it can encompass a wide variety of media developed online and offline to be shared through digital channels.

What Is a Digital Asset Used for in Marketing?

Digital assets are the lifeblood of any marketing campaign. At a minimum, any business will need photos of its products and a brand logo for its marketing to be effective. But digital assets can also do a lot more to engage your target audience and raise your brand's visibility. For instance, graphics, memes, and videos can help a company to increase engagement on social media platforms, and videos and music can be used to create eye-catching advertisements.


The right digital assets can make the difference between potential customers finding your product interesting or scrolling past it completely. That's why it's so important for companies to take care of their digital assets and keep them up to date, well-organized, and easy to access with platforms like Marketing Delivery by Image Relay. If you could use a better way to manage your digital assets, contact us today for a demo.

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