Digital asset management (DAM) platforms offer companies the tools they need to handle an ever-growing volume of multimedia assets. A DAM platform can help a business organize and share its files, run effective marketing campaigns, create consistent content, and much more. With so many different platforms to choose from, how do you know which one is right for your company’s unique needs?
At first glance, a DAM platform and another cloud-based system with asset storage capabilities, like Google Drive, could seem interchangeable. Upon further investigation, however, it doesn't take long to uncover critical differences that reveal why a DAM platform as the right choice for organizing your assets, simplifying your workflow, and ensuring brand consistency.
Let's check out the differences between a DAM platform and Google Drive and what sets Image Relay's platform apart from the rest.
When it comes to digital asset management, Google Drive has some helpful features, but it doesn't have everything you need. It lacks several tools found in DAM platforms that help make workflow processes more efficient. Using Google Drive as a digital asset management solution will only be able to take you so far.
Even if you are considering a DAM platform instead of managing your digital assets in Google Drive, that doesn't mean that all DAM platforms are created equal. Many of them offer the same features and capabilities, but Image Relay is unique. Image Relay’s integrated DAM platform called Marketing Delivery has been specifically designed to succeed in areas where other DAM platforms fall short.
Image Relay isn't your traditional DAM platform. Where Image Relay shines is in its ability to bring together DAM and product information management (PIM) in a unified platform. Companies from all over are drawn to its ability to house all digital assets and product information alongside each other, creating a single source of truth for your brand. This unique approach means streamlined workflows, increased consistency, and optimized collaboration between internal and external stakeholders.
Image Relay's entire platform is designed to be scalable for a growing brand. Whether you have a company of five employees or 500, Image Relay has been carefully built to accommodate your team's needs, smoothly functioning with high levels of activity and large quantities of assets.
Year after year, Image Relay has been ranked #1 by G2 for customer relationships, ease of use, and simplicity of implementation compared to competitors (based on reviews left by verified customers).
Experience the difference between digital asset management in Google Drive and a platform tailored to your DAM and PIM needs by signing up for an Image Relay demo now. You'll love how much smoother and more efficient your workflow can be when you use a platform that combines DAM and PIM in one.