Comparing Platforms for Digital Asset Management: Google Drive vs. DAM

A DAM vs. Google Drive

Digital asset management (DAM) platforms offer companies the tools they need to handle an ever-growing volume of multimedia assets. A DAM platform can help a business organize and share its files, run effective marketing campaigns, create consistent content, and much more. With so many different platforms to choose from, how do you know which one is right for your company’s unique needs?

At first glance, a DAM platform and another cloud-based system with asset storage capabilities, like Google Drive, could seem interchangeable. Upon further investigation, however, it doesn't take long to uncover critical differences that reveal why a DAM platform as the right choice for organizing your assets, simplifying your workflow, and ensuring brand consistency. 

Let's check out the differences between a DAM platform and Google Drive and what sets Image Relay's platform apart from the rest.

Google Drive vs. a Digital Asset Management Platform

When it comes to digital asset management, Google Drive has some helpful features, but it doesn't have everything you need. It lacks several tools found in DAM platforms that help make workflow processes more efficient. Using Google Drive as a digital asset management solution will only be able to take you so far. 

What Is a Product Information Management (PIM) Platform?

  1. Google Drive is Not Optimized for All File Types. One of the reasons why digital asset management using Google Drive isn't the most efficient approach is its file-type support. Google Drive is optimized for written documents, but not so much for videos, images, and the wide range of asset types that a busy brand produces to support their needs. A proper DAM platform will allow you to manage almost any file equally as easily.  

  2. Google Drive Doesn't Support Metadata. Metadata is important information about your assets. Metadata is essential to help you quickly and easily locate the documents you need. Unfortunately, Google Drive lacks the ability to add metadata to documents, meaning that document searchability depends entirely on the file's name. When there are hundreds or thousands of files in a library without appropriate metadata, it becomes increasingly difficult to find what you need and keep things organized. Still wondering about metadata? Learn more here. 

  3. Google Drive Doesn't Have Tiered Permission Levels. DAM platforms may be used by numerous collaborators and stakeholders within a company for a variety of purposes. Many DAM platforms allow administrators to assign permission levels to ensure that everyone has access to what they need without interfering with each other's work. Google Drive, however, doesn't allow for the same kind of tiered permission levels. The inability to assign certain permissions means companies conducting digital asset management in Google Drive are stuck with an all-or-nothing choice regarding a person's ability to access and edit company documents.

  4. Google Drive Doesn't Integrate With Other Popular Platforms. Using Google Drive for digital asset management will likely cause you to run into some problems when attempting to use other platforms for asset creation. Unlike purpose-built DAM platforms, Google Drive doesn't integrate with tools like WordPress, Adobe Illustrator, or Canva. This means you'll waste more time transferring files from one platform to another.

Image Relay's DAM Platform vs. the Rest

Even if you are considering a DAM platform instead of managing your digital assets in Google Drive, that doesn't mean that all DAM platforms are created equal. Many of them offer the same features and capabilities, but Image Relay is unique. Image Relay’s integrated DAM platform called Marketing Delivery has been specifically designed to succeed in areas where other DAM platforms fall short.

Image Relay Combines DAM and PIM (Product Information Management) Into One Comprehensive Platform

Image Relay isn't your traditional DAM platform. Where Image Relay shines is in its ability to bring together DAM and product information management (PIM) in a unified platform. Companies from all over are drawn to its ability to house all digital assets and product information alongside each other, creating a single source of truth for your brand. This unique approach means streamlined workflows, increased consistency, and optimized collaboration between internal and external stakeholders.

Image Relay Grows with Your Company

Image Relay's entire platform is designed to be scalable for a growing brand. Whether you have a company of five employees or 500, Image Relay has been carefully built to accommodate your team's needs, smoothly functioning with high levels of activity and large quantities of assets.

Customers Love Image Relay

Year after year, Image Relay has been ranked #1 by G2 for customer relationships, ease of use, and simplicity of implementation compared to competitors (based on reviews left by verified customers).

Schedule Your Image Relay Demo Now

Experience the difference between digital asset management in Google Drive and a platform tailored to your DAM and PIM needs by signing up for an Image Relay demo now. You'll love how much smoother and more efficient your workflow can be when you use a platform that combines DAM and PIM in one.

We're a leader in our field for a reason

Browse our awards and reviews on G2 to discover what sets us apart from the competition. 

Experience The Power of Marketing Delivery!

Marketing Delivery is purpose-built to streamline workflow and assure brand consistency from one united, secure platform. Explore plans or schedule a demo to see it for yourself.