Running a successful e-commerce business relies on publishing and sharing information about your business and its products and services, and over time, the amount of data this includes can really add up. Because of this, digital asset management (DAM) and product information management (PIM) systems have become more important than ever. Using both DAM and PIM for e-commerce brands is crucial to help you maintain consistent branding and accurate product information across sales channels. But juggling information between these two types of platforms can be cumbersome, which is where Image Relay comes in.
Image Relay’s Marketing Delivery combines DAM and PIM functionality into one easy-to-use Marketing Delivery platform. This comprehensive platform has brought together all of the strengths of DAM and PIM while eliminating the inefficiencies and potential errors that arise from using them separately.
The DAM features of Marketing Delivery allow your company to easily store, organize, and share digital assets such as photos, graphics, and videos. Having easy access to compelling, up-to-date visuals with consistent branding can make the difference between business growth and stagnation.
Effective DAM for e-commerce companies has numerous benefits:
PIM makes it easier to collect, organize, manage, and distribute key information about your company's products, including item descriptions, dimensions, pricing, and SKUs. By using PIM for e-commerce brands, you can:
Marketing Delivery brings together the benefits of both DAM and PIM for e-commerce brands in one comprehensive platform. Whether you want a faster time to market, more reliable product descriptions, or easier collaboration between your teams, you can do it all with Marketing Delivery. Our DAM and PIM platform can even directly integrate with other popular marketing tools like Adobe Illustrator, Asana, HubSpot, and Salesforce.
When you use Marketing Delivery for your e-commerce company, you'll have access to a wide variety of features, including:
Book a demo now to find out how much Marketing Delivery can do for your e-commerce company!