Marketing delivery is a process that involves conveying marketing information to a receiver through a media channel. The process is typically managed using a DAM platform designed to house digital assets related to marketing. Without a strong management system in place, delivery of any marketing materials can become unwieldy, involving switching back and forth between a digital asset management (DAM) platform and a product information management (PIM) platform while making sure that both product details and visual assets get where they need to be. Time is often wasted looking for specific assets, and scattered organizational systems lead to costly errors. An effective marketing delivery system fixes these problems by offering one streamlined solution to handle all types of digital assets and product information.
Image Relay offers the world’s first truly unified DAM and PIM platform. The unique Marketing Delivery platform allows you to: