Marketing asset management (MAM) and digital asset management (DAM) are often used interchangeably, and it's easy to see why. Both MAM and DAM platforms are designed to help professionals manage data related to marketing. But they do have a few differences that set them apart.
Marketing asset management is the organization, storage, and distribution of assets used in marketing, such as brand logos, advertisements, and media files to be shared on social media sites. A MAM platform is designed to provide marketing teams with complete control over their assets from creation to curation. This makes it faster and easier for marketing professionals to find and use any assets they need at a moment's notice. It also helps prevent materials from being lost or the wrong version of an asset from being used.
Digital asset management is a broader term that encompasses the management of all types of digital media, including images, videos, audio files, and non-marketing-related data. DAM platforms are designed for storing, organizing, and sharing a company's digital assets from one centralized location. They can provide quick and easy access to any or all assets for anyone who is given the proper permissions. Users may include company employees, stakeholders, clients, collaborators, and contractors. A DAM platform makes collaboration and sharing of digital assets significantly easier and can have a large impact on a project's efficiency.
Even with an understanding of what MAM and DAM are, it can still be difficult to tell the two apart. Here are a few key differences between the two:
Marketing Delivery from Image Relay is a comprehensive, all-in-one platform that combines the best functions of DAM, PIM, and MAM platforms to meet the needs of professionals and their collaborators as simply and efficiently as possible. Whether you're looking for an easily organizable Asset Library or a streamlined way to manage your product information, Marketing Delivery has the solution.
Book a demo now to discover all of the ways Marketing Delivery can make your life easier.