If you run an online storefront, chances are you’re familiar with Shopify. It has become one of the biggest e-commerce platforms in the world for many reasons. Shopify is affordable, includes thousands of helpful tools/apps, supports third-party integration, and does so much more. But despite its numerous features, Shopify can't do everything.
As a business owner, it's up to you to ensure that your product information is always up to date and ready for launch. The powerful product information management features of Marketing Delivery by Image Relay can help you do just that.
Manually managing and updating your entire inventory's product information for Shopify can be an overwhelming task. Some companies have thousands upon thousands of SKUs and product descriptions to manage. Without a Shopify PIM solution, you'll be wasting a lot of valuable time maintaining it all. And trying to do it all without help makes it more likely that mistakes will happen, which can be costly.
That's where a good PIM platform comes in. Effective PIM can streamline business processes by creating a central location where all of your product information can be easily stored, organized, and updated. Shopify-PIM integration ensures that the product information in your store is always accurate, well-organized, and readily available.
When it comes to Image Relay's PIM system, Shopify users have a lot to be excited about. The Products Hub feature has been specifically designed to facilitate the best PIM for Shopify. Its user-friendly interface makes it easy for anyone to quickly and accurately export all of their vital product information to Shopify without digging through spreadsheets. The platform's ease of use also helps optimize all of the behind-the-scenes processes that go into launching a product on Shopify.
One of the best things about Shopify is how easy it is to create multiple storefronts for your products. Unfortunately, maintaining and updating multiple storefronts on your own requires a tremendous amount of time and effort, unless you have the Products Hub. Marketing Delivery's PIM-Shopify integration makes it easy for you to support multiple storefronts at once by managing your entire inventory from one well-organized location.
Creating new products in Shopify for each of your offerings is a tedious and time-consuming task. But when you export a product from the Products Hub to Shopify, it will automatically create a new product for you. Copying and pasting information like titles, descriptions, and SKUs from clunky and hard-to-read spreadsheets will become a thing of the past with Shopify-PIM integration.
Providing up-to-date product information is essential for creating a great customer experience. That's why the Products Hub makes it easier than ever before. When you re-export an updated product from the Marketing Delivery platform, it will automatically update the product in Shopify, saving you a lot of time and redundant effort.
Time is money, especially if you're trying to launch before your competitors. The longer it takes you to get your products ready for launch, the longer it will be before they can start selling. By integrating Marketing Delivery's PIM features with Shopify, you can optimize and expedite many of your lengthy processes to get your products on virtual shelves faster. Whether it's making it easier for your teams to collaborate or offering a custom channel mapping tool, Marketing Delivery can reduce your time-to-market from months to mere weeks.
Without a PIM platform, updating your product information across all channels isn't just time-consuming: It's risky. Your essential product details may be scattered across numerous spreadsheets and folders, which increases the likelihood of errors, duplications, and outdated content. The Products Hub creates a single source of truth for all of your product information that's easy to update, organize, and share. When you use Image Relay's platform, you can rest assured that the product information in your Shopify store is always accurate, accessible, and on-brand. This consistency of information helps to create the best customer experience possible and drive sales in your Shopify store.