PIM Systems: What Is PIM Software, and How Can it Help Your Business?

Why PIM?

PIM software is designed to help businesses organize and distribute large amounts of detailed product information across numerous platforms and channels. These systems can store and organize information, improve data quality, create a consistent source of information, and even streamline a product's launch. PIM systems can also integrate with other software and platforms, like customer relationship management (CRM), digital asset management (DAM), and enterprise resource management (ERP) systems, for a more efficient work process.

What Is PIM Software Capable Of?

A good PIM platform offers a wide range of features to make managing your product information as simple and efficient as possible.

•    Data Management: PIM platforms allow companies to create an information architecture to be used as a single source of truth for their product information.

•    Multi-Channel Distribution: Companies can use PIM platforms to distribute product information across various channels, such as e-commerce websites, marketplaces, and print catalogs.

•    Integrations: PIM platforms are great tools to use on their own, but they become even more powerful when integrated with other platforms. The best PIM platforms can integrate with tools like CRM software, graphic design programs, and project management apps.

•    Reporting and Analytics: Many PIM platforms also contain features that allow companies to generate reports on product information related to sales performance, product popularity, inventory levels, and more.

How Does PIM Help Companies?

Benefits of using a good PIM platform include:
•    Improved Data Quality: PIM platforms help companies validate, clean, and enrich their product data, leading to more accurate and consistent product information across all distribution channels.
•    Streamlined Product Launch Process: A company can use a PIM platform to automate and streamline the product launch process, resulting in a faster time to market.
•    Increased Efficiency: PIM platforms allow companies to create one central repository for all of their product information. Doing so can make managing product information faster and easier.
•    Increased Sales: PIM platforms can be highly effective tools for distributing product information across multiple channels and platforms quickly and consistently. By taking advantage of this, companies can increase their reach and, as a result, their sales.

Get More Than Just a PIM Platform with Marketing Delivery

What is a PIM system's one weakness? It's the inefficiency of having to move back and forth from a PIM platform to a digital asset management platform to get everything you need for your marketing efforts. At Image Relay, we've solved this problem with Marketing Delivery. If the benefits of a standard PIM platform sound impressive, wait until you see what a PIM system combined with digital asset management can do for your marketing team. Marketing Delivery by Image Relay puts the power of PIM and DAM together in one efficient platform, saving you time and headaches. From the Products Hub to the Asset Library, Marketing Delivery gives you the power to manage your product information and digital assets quickly and intuitively. Book a demo to see it in action today.

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