Why Use a DAM + PIM Platform

What is a DAM + PIM Platform?

Digital asset management (DAM) and product information management (PIM) are both important parts of keeping a marketing team organized. These two types of platforms help people to organize, develop, share, and distribute marketing materials. But what if all of this data was in one place?

That's the essence of Marketing Delivery. At Image Relay, our easy-to-use Marketing Delivery platform combines the benefits of DAM and PIM while eliminating the inefficiencies of using two different systems to manage digital assets and product information.

To understand why you need a DAM + PIM platform, it is important to understand their function and why you need the functionality of both of them in the first place.

Why Use a Digital Asset Management Platform?

DAM is important because it makes it easier to store, organize, and share assets like photos, graphics, and videos. The benefits of using a DAM platform include:

Increased efficiency and productivity
Improved control and security of your assets
Simplified collaboration between team members

Why Product Information Management is Important?

PIM platforms are designed to help companies organize product data, such as item descriptions, SKUs, warranty information, and pricing. The benefits of a PIM platform include:

A single source of truth for correct product information
Consistent branding across all channels
Improved productivity and efficiency

Comparing DAM vs. MAM

While it's easy to understand why digital asset management is important, it can be cumbersome to use a DAM platform alongside a separate PIM platform. Switching back and forth between these two types of platforms wastes time and can introduce errors.

Marketing Delivery from Image Relay remedies these issues by combining DAM and PIM functionality into one intuitive platform. Essential information and marketing materials related to all of your products will be located in one place to create a single source of truth. All of this data will be stored securely, and all of it will be accessible from anywhere at any time.

With Marketing Delivery, you'll have access to:

Customizable templates
A well-organized and easy-to-use Asset Library
Seamless integration with popular tools like Adobe Illustrator, Canva, Hootsuite, and Slack
Curated catalog creation
Efficient and accurate product information management that ensures consistency across channels
Streamlined collaboration and sharing of assets

If you want to find out for yourself just how efficient a DAM + PIM platform can be, book a demo today!

Try Marketing Delivery for All of Your Asset Management Needs

Marketing Delivery from Image Relay is a comprehensive, all-in-one platform that combines the best functions of DAM, PIM, and MAM platforms to meet the needs of professionals and their collaborators as simply and efficiently as possible. Whether you're looking for an easily organizable Asset Library or a streamlined way to manage your product information, Marketing Delivery has the solution.

Book a demo now to discover all of the ways Marketing Delivery can make your life easier.

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