Whether you need our Asset Library or Marketing Delivery,
a robust solution for product companies,
the Image Relay team is here to help.
Best suited for small non-profits, educational organizations, and non-product companies.
Starting at $300/month
Best suited for growing non-profits, agencies, educational organizations, and non-product companies.
Starting at $750/month
Best suited for small, medium, or enterprise-level product companies.
Chat with our team to learn about the platform and how we can help you.
Digital Asset Management (or DAM) is software that allows companies and organizations to store, organize, access, and distribute digital content, including documents, images, videos, audio files, and other rich media. A key differentiator between digital asset management (DAM) and other file storage options is the ability to add and associate various kinds of metadata to provide contextual information about the digital content to make retrieval, analysis, and use of the content more effective.
What that really means is that digital asset management is the way you win back your time. It helps eliminate bothersome file requests, ends fruitless searching for content, centralizes content so it’s not all over the place, gives access to the right content for the right people when they need it, and replaces broken tools for sharing content.
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When your company exists within the realm of e-commerce, retail, or a similar industry, you'll likely come across the terms "digital asset management" (DAM) and "product information management" (PIM) quite often. Both types of systems are tools used to organize the wealth of data associated with marketing your products through various channels to your target markets. But what sets these systems apart?
For more information, see: What is A Marketing Delivery System?
DAM is important because it makes it easier to store, organize, and share assets like photos, graphics, and videos. The benefits of using a DAM platform include:
PIM platforms are designed to help companies organize product data, such as item descriptions, SKUs, warranty information, and pricing. The benefits of a PIM platform include:
Learn why they make life easier when they're in one unified system here: Why Use A DAM + PIM System
Image Relay started in 2002 and has provided digital asset management software ever since. Image Relay’s founder, Skye Chalmers, was an action sports photographer who had trouble delivering large numbers of photos to clients from photoshoots. Image Relay was built to solve that problem and end the practice of overnighting CDs, DVDs, and hard drives to clients.
Image Relay has customers in more than 80 industries. Most of our early customers are still with us today after more than 10 years of service. Some of the companies and organizations that use Image Relay include Ben & Jerry’s, Cabot Creamery, Darn Tough, Citrix, Middlebury College, Tuck (Dartmouth) School of Business, Cox Automotive, Snowbird, Killington, Isuzu, O’Neill, The MacArthur Foundation, Dietz & Watson, Penske, Children’s Miracle Network Hospitals, Jacuzzi, Seiko, and many others.
We were not happy with how most businesses are run, especially software companies. Most are only focused on creating shareholder value and that means making decisions that often run against values about how to treat customers, how to treat employees, how to treat the environment, and how to treat our communities. We see it every day with news of companies doing activities and supporting work that most people know is immoral. The money isn’t worth it for us to do things like that. We knew business can be better and we wanted to set an example.
To become a B Corp we passed the B Impact Assessment, which evaluates a company’s environmental impact, financial transparency, worker compensation, and many other attributes. The assessment is structured in four sections (governance, workers, community, and environment) and is audited by the nonprofit B Lab. We also met the legal requirements for B Corp certification, which allows Image Relay to act in the interest of all stakeholders (e.g., the planet)—not just the shareholders.
"Image Relay has been so helpful in how we show up as a brand... I highly recommend Image Relay."
"It's night and day between Image Relay and other tools. Everyone who uses it loves it."
"Image Relay makes sharing our digital assets among our team, partners, and vendors quick, safe, and easy... We're never leaving."
"We're confident that if retailers share what they can find on Image Relay from Darn Tough, we're going to be represented in our best light, and ultimately in theirs too."
"Using Image Relay takes the weight off my shoulders... It's quick and painless."
“I love Image Relay because it is so simple to adapt or adopt,” Caleb says. “There aren't all the extra clicks that [make other platforms] difficult to navigate.”
"When you’re a small business, you need to find the levers that are able to move the most weight, and Image Relay is one of the most powerful levers we have.”
Marketing Delivery is purpose-built to streamline workflow and assure brand consistency from one united, secure platform. Explore plans or schedule a demo to see it for yourself.