Image Relay Privacy Policy

Effective - September 18, 2019

If you have any questions about this privacy policy or anything else, please reach out to

Privacy Policy

Who we are

Image Relay, Inc. provides services that help organizations manage their valuable digital assets. Our main service is a Software-as-a-Service (“SaaS”) platform for digital asset management. We are a certified B-Corporation based in Burlington, VT.

When you use the Image Relay website, Image Relay’s associated domains, Image Relay’s API (“API”), Image Relay applications on devices, or through third parties (collectively “Services”), this Policy will apply.

How This Policy Applies

This Policy describes the information we collect from you, how we use that information, and our legal basis for doing so. It also covers how that information may be shared and your rights regarding the information you provide to us.

By using the Services offered by Image Relay, you’re acknowledging you have agreed to our Terms of Service and that you have read and understood this Privacy Policy.

Updates will be posted publicly at this site and be effective immediately as of the date of posting. If we make substantive changes to the purposes and uses of information set out here, we will update you by email or in-app notice.

Information We Collect

When you sign up for Image Relay, we ask for your name, company name, and your email address. When you upload files to our Services we collect information on your files, such as, file properties, metadata, and distribution information. At all times you retain full ownership and control over your files and information. When you elect to use paid Services you will provide your billing information which is collected by our payment processing vendor, Chargeover. When you provide users access to the Services their name and email will be collected. When you use our Services, we collect information, such as IP addresses, browser type, platform, page navigation, login time, and acceptance of download agreements. When you interact with customer support we will collect information pertaining to your support needs. When we send out surveys or promotional offers, you will have the option to participate. When participating we will collect this information for research and marketing purposes.

Affirmative Consent

A user will be presented with our Terms of Service prior to using our services and have the option to agree or disagree. Agreeing to our Terms of Service provides affirmative consent for Image Relay to use their information as outlined in this Privacy Policy.

How We Use Your Information

Your information WILL NOT be sold or shared for the purpose of generating advertising revenues. Your information is used solely (a) to personalize and improve our Services, (b) to perform transactions or requests necessary to meet our Terms of Service agreement, (c) to inform you of feature upgrades, promotions, support needs, or service announcements, (d) to comply with laws or respond to lawful requests and legal process, (e) to perform transactions with trusted third-party software providers that you have requested our Services integrate with whether using our API or choosing to integrate with one of our application partners, and (f) if we are acquired by or merge with another company. In the event of a merger or acquisition taking place we will promptly notify you prior to any transfer of information.

As a visitor to the Image Relay website we collect information (including IP address) about how you interact with our site using Cookies. Please see more information in our Cookie Policy.

You may decline to provide us with your information. However, this will limit your ability to register for an account or use our Services.

How We Share This Information

We use trusted third-party vendors for necessary hardware, storage, networking, and related technology services in connection with providing you with, promoting, and improving our Services. Third-party providers will only have access to information necessary to fulfill their obligations to Image Relay and for Image Relay to be compliant with our Terms of Service. We partner or integrate our Services with third-party application providers to provide you with increased performances as part of our Terms of Service. If you choose to integrate with a third-party application provider or utilize an existing integrated option your information will be shared as necessary to deliver these Services. To ensure that your data is protected and used securely and appropriately, Image Relay uses service providers and has contractual agreements with service providers who provide sufficient guarantees to protect your information under all applicable law, including European Union law protecting personal information.

Please note, the terms and privacy policies of the service providers we use may apply to you as well, including: Google AnalyticsAmazon AWS, Hubspot, Intercom, Chargeover, Google AdsGoogle Tag Manager, and Mixpanel. Your acceptance of applicable service provider terms is required to use Image Relay’s website and Services.

Access to Information

Individuals have the right to access their personal data to review, edit, correct, or delete it from our system. You may access and update your personal information by logging into your account on Image Relay and clicking on the “Account” button in the upper right hand corner of the page. You can also request an activity log report by contacting If you have any questions on accessing, updating, or removing your personal information please contact us at

At any time a User can delete their account access. When a User’s account is deleted their personal information will be removed, and the User will no longer have use of the Services.

If personal data covered by this privacy policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party, Image Relay will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of Personal Data should be sent to:

European Union Users

Data protection law in the European Union requires a “lawful basis” for collecting and retaining personal information from citizens or residents of the European Economic Area. Our lawful bases include: Performing our end of the contract with you. In some circumstances, we need your personal information to comply with our contractual obligation to deliver the Services. Legitimate interests. We sometimes require your data to pursue our legitimate interests in a way that is expected as part of running our business and that does not impact your rights. For example, we use identity, device, and location information to prevent abuse and to keep our Services secure. We may also send you promotional communications about our Services, subject to your consent. We also analyze how users interact with our site so we can improve the Services offered.

EU - U.S. Privacy Shield and Swiss - U.S. Privacy Shield

Image Relay complies with the EU – U.S. Privacy Shield and Swiss - U.S. Privacy Shield Frameworks (the “Privacy Shield”) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Image Relay has certified that it adheres to the Privacy Shield principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement, and Liability.

If you have any questions about this policy or want to request an “opt out” of use of your personal data please email your request to We will act without any undue delay to respond. Please note that the collection, processing, use, sharing, storage, and transfer some of your personal data may be necessary to provide the Services. Without this personal data, it will not be possible for you to make use of our Services. If we receive a request to delete personal data of this type, we will contact you and work with you to find a reasonable solution.

As part of our commitment to the Privacy Shield principles Image Relay is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) and we are liable for any data transfer to a third party that is processed in a manner inconsistent with Privacy Shield principles.

If you believe there has been a violation of the Privacy Shield principles, you may elect to seek binding arbitration under Privacy Shield policies. More information about the types of claims allowing for binding arbitration and the process for such arbitration can be found here.

If there is any conflict between the policies in this Privacy Policy and the Privacy Shield principles, the Privacy Shield principles shall govern. To learn more about the Privacy Shield program, please visit

Privacy Complaints

In compliance with the Privacy Shield policies, Image Relay commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Image Relay at: or by mail to: One Lawson Lane, Suite 230, Burlington, VT 05401.

Image Relay has further committed to refer unresolved privacy complaints under the Privacy Shield policies to an independent dispute resolution mechanism, the BBB EU Privacy Shield, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Image Relay, please visit the BBB EU Privacy Shield web site at: for more information and to file a complaint.


The security of your information is important to us. When any of your personal information is in transit or at rest with us we encrypt such information using secure socket layer technology (SSL). Please review our Security Policy for more detailed information.


We will retain your information as long as your account is active, as necessary to provide you with the Services, or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Cookie Policy

What are cookies?

Cookies are small data files downloaded onto your computer when you access certain websites. These files store information about your visit and use of the website’s services. Pixel tags are similar to cookies and are small amounts of code, or small images, that learn about you interact with the website and emails sent from that website.

Why does Image Relay use cookies?

Image Relay uses cookies to improve the quality of our Services and to recognize you as a repeat visitor to our website.

The types of cookies we use:

Proprietary Cookies

These are sent to the user’s terminal from a machine or domain managed by the website’s publisher, from which the service requested by the user is supplied.

Third-Party Cookies

These are sent to the user’s device from a machine or domain which is not managed by Image Relay but is instead managed by another entity that processes the data obtained using cookies.

Session cookies: this type of cookie is designed to collect and store data while the user is viewing a website.

Persistent cookies: the data collected by this type of cookie remains stored on the users device and can be accessed and processed for a specific period by the party responsible for the cookie. This period may last for minutes or years.

Technical cookies: These are cookies that allow the user to navigate around a website and make use of the various options and services.

Personalized cookies: these are cookies that allow the user to access a service with some generally pre-defined characteristics, based on a set of criteria stored in the user’s own device.

Analysis cookies: cookies that allow the person responsible for the cookie to follow-up and analyse the behaviour of users of the websites to which they refer. Image Relay uses analysis cookies from Google Analytics and Mixpanel.

You can allow, block or remove the cookies installed on your equipment using the options settings for the browser installed on your computer:

Chrome Click on “Tools > Settings”, and then select the tab “Privacy > Content settings.” After selecting the option “Show advanced options”, select the desired cookie setting. If you do not want cookies to be installed, you may select the option “Block third-party cookies and site data.”

Firefox Click on “Tools > Options” in the menu bar and select the “Privacy” tab. Depending on the browser version you are using, select or deselect “Accept cookies from sites” or “Tell sites that I do not want to be tracked”. Any cookies installed can be removed by clicking on the “remove individual cookies” option.

Internet Explorer Click on “Internet Options” in the “Tools” menu and then select the “Privacy” tab. Select the desired setting and click on the advanced settings button. Activate the “Override automatic cookie handling” box. Select the “Accept” or “Block” option.

Safari Click on “Tools > Preferences” and select the “Security” tab. Under the heading “Accept cookies” choose “Always” or “Never”. If you have an iPhone, you must go to “Settings > Safari” and then select whether you do or do not want to accept cookies. You can also opt out of being included in Google Analytics here.

We cannot guarantee that the above procedures will always match the most recent version of your browser, since they are subject to updates and modification by the browsers’ own developers.