Unlocking the Power of Marketing Delivery: 8 Ways it Empowers Ecommerce Roles

Lynn Herman
Written by: Lynn Herman
Posted on: June 2023
Unlocking the Power of Marketing Delivery: 8 Ways it Empowers Ecommerce Roles

As online shopping continues to rise in popularity, customers also are becoming more and more perceptive. Captivating product images, easy-to-navigate layouts, and personable, story-like product descriptions… they’re no longer a pleasant surprise but the market expectation. 

As an e-commerce expert, you know that customers need to have the same on-brand, seamless shopping experience online as they would have in-store. But how do you ensure that your business is not only ready to guide customers on a user-friendly, revenue generation journey but once they buy, their product expectations are met?

Consistency across channels is the answer. If you offer a look and feel in-store ensure it translates to your website. If your website product images evoke a certain feeling, make sure your product is represented in the same light on retailer websites. Your branding should feel consistent no matter where it is experienced. 

So, how can you execute a smooth omnichannel sales experience for consumers? 

Image Relay’s Marketing Delivery is designed to help your team work collaboratively to launch products faster, execute projects, and free up time that is historically spent on manual tasks. What does Marketing Delivery do? 

1. Centralize Product Information and Digital Assets

Merchandising professionals use Marketing Delivery to easily manage accurate, consistent, and up-to-date product info and digital assets across multiple channels. No more clunky, outdated spreadsheets; just a streamlined path to market. 

 2. Streamline Onboarding New Products

Collect and organize product info, digital assets, and marketing collateral in an intuitive and structured platform. Big farewell to time-consuming manual tasks and devote your time to the projects that matter most. 

3. Channel Management and Syndication

Seamlessly manage and syndicate product information and digital assets across various sales channels, including e-commerce platforms, marketplaces, and brick-and-mortar stores. Elevate the customer experience and minimize the risk of errors with consistent information and pricing across the board.

4. Marketing and Promotions

Leverage Marketing Delivery to support your marketing initiatives and promotional activities. Easily connect specific product attributes with targeted marketing campaigns and create and distribute promotional content like images, video and pricing. Don’t let logistics hold you back from marketing your products how you want to. 

5. Collaboration and Workflow Management

Encourage collaboration between your merchandising teams, suppliers, and other stakeholders by simplifying workflow management, version control, and the approval process. Help your teams do their jobs and let your products shine. 

6. Brand Consistency and Compliance

Maintain brand consistency with a central source of approved and up-to-date product info, brand assets, style guides, and templates. Ensure that every touchpoint aligns seamlessly with your brand vision. Dominate the market with consistent and recognizable branding.

7. Product Presentation and Visual Merchandising

Curate and organize visual assets to create engaging and visually appealing product experiences. Showcase your products like a true maestro, leveraging Marketing Delivery to create collections, catalogs, or mood boards that tell your brand's captivating story.

8. Quick Retrieval and Searchability

Effortlessly search for and retrieve specific assets based on keywords, metadata, SKUs, and more. Spend less time hunting for resources and more time putting your creative genius to work!

At Image Relay, we've not just seen but also experienced the uphill battle faced by marketing and e-commerce teams. Our mission is to equip you with the comprehensive tools you need to conquer the challenges of delivering your brand to the world. Our Marketing Delivery platform is your gateway to accelerated time-to-market, improved customer experiences, and stronger sales.

Lynn Herman
Written by: Lynn Herman
Posted on: June 2023